Client Spotlight: Naples Sunset Living, John R. Wood Properties

– Melissa Gacek, “The Brand Girl”

Naples Sunset Living came to Creative Adrenaline with a two-fold design challenge:

First, develop a new brand package for Naples Sunset Realty that would stand out amongst the highly competitive luxury real estate market in Naples and surrounding areas. This brand needed to follow the guidelines of the new branding rollout of JR Wood Properties. Fortunately, the John R. Wood new brand colors were great options and helped narrow down the choices, see swatches below. Secondly, to design a variation of that logo to spotlight Transgender Community awareness/support.


So, when doing this, I first look at the competitive landscape, brands, and websites. What are the other real estate companies doing? How does their brand look, stand out? Does it have brand energy?

Next, I look at other Naples logos, other sunset logos. I search for different Naples beach and sunset images. I also traveled to the area so I really could get a feel for the vibe, personality, and uniqueness of Naples. I saw some of the properties for sale and sold.


After a few rounds of designs, we narrowed in on the final choice. Here are a few highlights from the Brand Book.

The final primary and secondary uses of the main logo.

Our second task was to design a version of this brand that could be used for transgender community awareness.

Adding in the twist of the rainbow into the sunset was our design idea to give tribute to the LGBTQ community.

Logo variations for the transgender community awareness.

Recommended typography and color palette

Expanded patterns

Apparel and Promotion Items Design Ideas

Ad rollout for Minnesota/SWFL Florida Directory

If you or someone you know needs help developing or rolling out their branding (aka print, digital, web, events, brochures, retail space design), don’t hesitate, give them my name and number or have them schedule a discovery call with me. You deserve it!

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Melissa Gacek, aka “The Brand Girl”, CEO of Running Designs LLC (dba Creative Adrenaline) specializes in corporate identity, creative direction, graphic design, event marketing, illustration, production for print and digital. She creates and leads teams with targeted UX/UI designs, wireframes, and prototypes for web and app solutions. She brings her long-time experience in project management and business development to every project.